5. TOURISM & HOSPITALITY BUSINESS ECONOMICS

José Magano (coordinator); Mário Coutinho dos Santos (postdoctoral project supervisor); Antônio Carrizo Moreira; Vera Pedragosa (Valencia project). Co-author: Eliana Rodrigues.

University of Aveiro (Manuel Au-Yong-Oliveira); University of Vigo (Trinidad Domínguez Vila) and University of A Coruña (Ana Gómez Leiras); Joana Alegria Quintela, Neelotpaul Banerjee and Pabitra Sahoo; University of Valencia / Generalitat Valenciana (project “Valencia as a Sustainable Destination”, 2025–2027); J. Alves, L. Arantes and J. Gary and co-authors (AI in sustainable tourism; destination branding).

– Postdoctoral project by José Magano (supervised by Mário C. Santos): evaluation of real options in strategic business restructuring projects, with application to tourism and hospitality companies — systematic review of static and dynamic frameworks and the life cycle of companies and development of the conceptual framework (2024/25–2026/27).

– Tourism, consumption and marketing: orientation towards artisanal tourism and souvenir purchase intention; systematic review of dark tourism in Minas Gerais heritage; accessible destinations (two-factor model); experience with AI chatbots in tourism (article and chapter Routledge); risk management in hotel events.

– Tourism SMEs: paradox of the investment barrier and skills for the dual transition (ICIEMC 2026 — Best Communication in Tourism Award of the conference; article under review). – AI and sustainable tourism aligned with the SDGs (Tourism and Hospitality Research) and music-video metaphors in the resonance of the destination brand (Journal of Retailing and Consumer Services), with António Carrizo Moreira.

– Initiated participation in the project “Valencia as a Sustainable Destination” (University of Valencia, 2025–2027).

– Under peer review: Generation Z and AI-enabled travel planners; AI-powered travel agents (two articles); fair transitions and governance of inclusive tourism (Journal of Travel Research).

Seven articles published in journals indexed in Scopus/Web of Science, one book chapter with international edition, and one publication in the proceedings of an international conference (distinguished with the Best Communication in Tourism Award at ICIEMC 2026); five articles under peer review.

Magano, J., & Moreira, A. C. (2026). From souvenir to wardrobe: How craft-tourism orientation shapes value and intention. African Journal of Hospitality, Tourism and Leisure, 15(3), 722–733. https://doi.org/10.46222/ajhtl.19770720.777

Magano, J. (2026). Shades of Darkness Below Ground: A Systematic Literature Review of Dark Tourism in Mining Heritage. Tourism and Hospitality, 7(6), 167. https://doi.org/10.3390/tourhosp7060167

Rodrigues, E., & Magano, J. (2025). Risk Management in Hotel Events: A Mixed-Methods Case Study of Professional Insights from a Portuguese Resort Hotel. Tourism and Hospitality, 6(5), 257. https://doi.org/10.3390/tourhosp6050257

Magano, J., Quintela, J. A., & Banerjee, N. (2025). Driving Consumer Engagement Through AI Chatbot Experience: The Mediating Role of Satisfaction Across Generational Cohorts and Gender in Travel Tourism. Sustainability, 17(17), 7673. https://doi.org/10.3390/su17177673

Domínguez Vila, T., Gómez Leiras, A., & Magano, J. (2025). Accessible Destinations: A Bifactorial Model. Tourism Management Perspectives, 58, 101400. https://doi.org/10.1016/j.tmp.2025.101400

Alves, J., Arantes, L., & Moreira, A. C. (2026). AI-Powered Sustainable Tourism: Aligning Innovations with the Sustainable Development Goals. Tourism and Hospitality Research. https://doi.org/10.1177/14673584251409416

Gary, J., Gu, Y., Wang, H., Zhou, X., Feng, Y., & Moreira, A. C. (2026). How Music–Video metaphors build destination brand resonance: Dyadic affect, meaning access, and cultural cues. Journal of Retailing and Consumer Services, 89(Part B), 104637. https://doi.org/10.1016/j.jretconser.2025.104637

Banerjee, N., Quintela, J. A., Sahoo, P., & Magano, J. (2026). Antecedents and consequences of using AI chatbot in online travel agencies. In Interdisciplinary Research Tourism, Sustainability, Law and Marketing. Routledge. https://doi.org/10.4324/9781003500230-12

Au-Yong-Oliveira, M., & Magano, J. (2026). Are We Really Ready? The Investment Barrier Paradox in Portuguese Tourism SMEs. Proceedings of the ICIEMC 2026, 7, 45–51. Universidade de Aveiro. https://doi.org/10.34624/wc8tn559

Au-Yong-Oliveira, M., & Magano, J. (2026). Are We Really Ready? The Investment Barrier Paradox in Portuguese Tourism SMEs. ICIEMC 2026, Universidade de Aveiro — Prémio de Melhor Comunicação em Turismo.

Aceite (a apresentar): Au-Yong-Oliveira, M., & Magano, J. (2026). Japanese Culture in the Eyes of a European Tourist – How Similar or How Different? ICOTTS 26, Medellín, 12–14/11/2026.

CICEE Research Seminar Series, 25/3/2026 — «Assessing the Impact of Tourism Activities on Waste Generation in Mainland Portugal», Cátia Magro and Eduardo Cardadeiro.

José Magano (coordinator; postdoctoral researcher, under the supervision of Mário Coutinho dos Santos); Mário Coutinho dos Santos; Vera Pedragosa (Valencia project); Antônio Carrizo Moreira.

José Magano (coordinator; postdoctoral researcher, under the supervision of Mário Coutinho dos Santos); Mário Coutinho dos Santos; Vera Pedragosa (Valencia project); – José Magano’s postdoctoral project (2024/25–2026/27): (0) systematic literature review on static and dynamic frameworks and the business life cycle; (1) development of a conceptual framework on the evaluation of real options applied to strategic business restructuring projects; (2) application of an abandonment option evaluation model and (3) of a switching output model to the study of value creation potential, with application to companies in the tourism and hospitality sector.
– Tourism and artificial intelligence: conclusion of the review of articles on Generation Z and AI-powered travel planners (Consumer Behavior in Tourism and Hospitality) and on AI-powered travel agents (Annals of Tourism Research; Computers in Human Behavior Reports); competencies for the dual transition in tourism SMEs (European Journal of Tourism Research). – Accessible and inclusive tourism: “Green but not just? Just Transitions, socio-ecological resilience, and disability-inclusive tourism governance” (Journal of Travel Research, under review); “Consensus at the core, gradients at the margins” — perceived image of accessible destinations, with Trinidad Domínguez Vila (University of Vigo), for the Journal of Travel & Tourism Marketing.

– Nature tourism: “Generation Quiet? Travel Motivations, Subjective Wellbeing and Generation Z’s Intention to Engage in Silence Tourism”, for Tourism Management Perspectives.

– Project “Valencia as a Sustainable Destination: The Impact of Sporting Events on City Branding” (University of Valencia / Generalitat Valenciana, Sept. 2025 – Aug. 2027), with the participation of Vera Pedragosa.

Objectives: to complete the post-doctoral research with the conceptual framework and the two applied evaluation models; to publish the five articles under review; Submit two new articles.
Carrizo Moreira.

University of Aveiro (Manuel Au-Yong-Oliveira); University of Vigo (Trinidad Domínguez Vila); University of Valencia / Generalitat Valenciana (Valencia project); Rey Juan Carlos University, Madrid (doctoral supervision, see line 11).

Nov. 2026: Presentation (online) at ICOTTS 26, Medellín (November 12–14): “Japanese Culture Through the Eyes of a European Tourist”.
Sept. 2026 – Feb. 2027: Response to revisions of the five articles under review; submission of articles on accessible tourism and silence tourism; application of the abandonment option model.
Mar. – Aug. 2027: Application of the commuting exit model; writing of postdoctoral results; continuation of the Valencia project.

Expected completion date: August 31, 2027 (completion of postdoctoral studies).

Five articles under review and two to be submitted to journals indexed in Scopus/Web of Science; one international communication (ICOTTS 26); conceptual framework and two real options pricing models applied to tourism and hospitality (final postdoctoral report and corresponding articles).