Consumers are conscious of increasing online purchases and demand sustainable consumption friendly actions. Although there is increasing interest in this topic, the research status, development, and structure of consumer behavior and sustainability in e-commerce research is scarce. This study aims to analyze the intellectual, conceptual, and social knowledge of consumer behavior and sustainability in e-commerce research to generate new understandings. Data from 104 articles were collected from the Scopus database, and a bibliometric analysis was conducted. Results revealed a close relationship between the topic and city logistics, big data analysis, customer engagement, circular economy, online services, and omnichannel retail, showing the different research approaches and the transversal themes related to the topic. This study contributes to the sustainability academic research by identifying trends and suggesting future research topics.
016 – Eco-Friendly Ester Fluid for Power Transformers versus Mineral Oil: Design Considerations
Mineral oil has long been used as an adequate coolant and dielectric medium in power transformer design. However, it is flammable and environmentally risky as it may be leaked or spilled. Therefore, ester fluids, which have been increasingly used in the last two decades, look promising as an ideal dielectric option. This research aims to better understand how using ester fluid insulation in power transformers impacts their physical and electrical dimensions, including their load-losses, impedance, masses, and equipment dimensions. Three case studies were carried out in a Portuguese electrical equipment manufacturer’s facility, with varying electrical parameters and physical properties of the mineral oil and ester-filled power transformers. The main results enhanced the known good electrical behavior of ester fluids, namely creating a lower electric field around winding wedges, yet the use of ester fluids led to higher load-losses, larger masses, additional radiators and, consequently, higher manufacturing costs. Nevertheless, the contribution of ester-filled power transformers to the improved environmental safety (reducing spillage and fire risks), among other advantages, makes ester fluids a truly eco-friendly option for power transformer design.
015 – A Cross-Sectional Study on Ethical Buyer Behavior towards Cruelty-Free Cosmetics: What Consequences for Female Leadership Practices?
Magano, J., Au-Yong-Oliveira, M., Ferreira, B. & Leite, Â.
This study extends the theory of planned behavior model and examines the humane factors (altruism, environmental knowledge, personal appearance concerns, attitude, perceived behavioral control, and subjective norms) that shape attitudes and buyer behavior toward cruelty-free cosmetics and the consumer characteristics that reflect their behavior toward such products. Recent global occurrences have affected human behavioral patterns, namely, the COVID-19 pandemic, which we aim to study. Has behavior changed to become more ethical? A survey was carried out involving a sample of 425 Portuguese participants (a feminine culture), following a convenience- and snowball-sampling procedure. Significant correlations were found between environmental knowledge, subjective norms, and buyer behavior toward cruelty-free cosmetics with attitude and environmental knowledge and buyer behavior. Through structural equation modeling to evaluate the conceptual model, a good model fit was found, being that standardized values in the model are significant except for regressions from perceived behavior control and personal appearance concerns to buyer behavior toward cruelty-free cosmetics. Women present higher values than men on attitude, altruism, environmental knowledge, and buyer behavior, in line with what is expected in a traditional and conservative feminine culture such as that to be found in Portugal. Such a result points to the need to promote increased gender equality, for example, in senior leadership roles, as women are seen to have the desirable qualities required for a more sustainable, cruelty-free, and humane society. This is an alert for human-resource managers in the region.
014 – Attitudes toward Fashion Influencers as a Mediator of Purchase Intention
José Magano, Manuel Au-Yong-Oliveira, Cicero Eduardo Walter, and Ângela Leite
Fashion influencers are a new phenomenon and profession to which many young individuals may currently aspire; such is its impact in the digital and online world. Hence, the article serves an upcoming group of fashion-influencers-to-be, as well as firms that seek the help of such professionals. This study aimed to test the mediating role of the attitude toward influencers in the relation between, on the one hand, perceived credibility, trustworthiness, perceived expertise, likeability, similarity, familiarity, and attractiveness, and, on the other hand, purchase intention. Path analysis was used to test a conceptual model in which attitude toward influencers mediates the relation between perceived credibility, trustworthiness, perceived expertise, likeability, similarity, familiarity, attractiveness, and purchase intention. Among the seven components, the association between perceived credibility, trustworthiness, perceived expertise, similarity, and familiarity, on the one hand, and purchase intention, on the other, was completely and significantly mediated through attitudes toward influencers. It was found that the attitude toward the influencer determines the purchase intent; this attitude is, in turn, conditioned by the competence, the resemblance, and the proximity that the consumer perceives in the influencer. Thus, to lead the consumer to buy a certain product, influencers must pay attention to perceived credibility, trustworthiness, perceived expertise, similarity, and familiarity with the product (or service).
013 – Impact of the Rating System and Tone of Voice: a Booking.com and TrypAdvisor Comparison Study
Paulo Rita, Ricardo F. Ramos, Maria Teresa Borges-Tiago & David Rodrigues