Purpose

This study examines how firms’ alliance orientation impacts firm financial performance, varying across manufacturing and retail service industries and during the COVID-19 Crisis. Coopetition requires simultaneous competition and cooperation, sometimes competition-based coopetition, other times cooperation-based coopetition. In this study, alliance orientation was used as the observable construct, enabling us to interpret its implications within the broader literature on coopetition dynamics.

Design/methodology/approach

We used a sample of 330 Portuguese and Spanish firms across different industries and employed an Ordinary Least Squares model. The study spans 2013–2022, encompassing pre-COVID-19 and during COVID-19 pandemic periods.

Findings

Results show that alliance orientation positively influences financial performance in the retail services industry, particularly during COVID-19, where alliances mitigated the negative effects of firm age, sales growth opportunities and asset tangibility. No significant effect was observed in manufacturing firms, highlighting industry-specific dynamics.

Originality/value

The study offers threefold novelties. First, it assesses the impact of strategic alliance engagement on financial performance through an econometric model that considers the effect of strategic alliances on return on assets and includes control variables to express organizational complexity. Second, it highlights that the benefits of alliance strategies, which can enable coopetition dynamics, vary across industries. Third, it provides evidence that alliance orientation can be a strategic risk and crisis management mechanism, particularly during disruptive events such as the COVID-19 pandemic.

Regions with strong tourism seasonality, like Portugal’s Algarve, face major challenges in municipal solid waste (MSW) management. This study quantifies tourism-induced waste using data from 2017–2024, in collaboration with Algar, the regional MSW utility. In 2024, the Algarve experienced six times more overnight stays in high season than low season, accounting for 25% of Portugal’s total. Yet only 9 of its 16 municipalities host 76% of residents and 95% of overnight stays. Regression models reveal strong links between tourism and waste generation. Tourists produce an estimated 3.44 kg of MSW per overnight stay—double a resident’s daily output—with 3.1 kg unsorted and glass waste four times higher than that of residents. Although tourism accounts for only 27% of annual MSW, it drives over 41% of capacity needs due to seasonality. Findings support fairer, data-driven cost-sharing and system improvements to more effectively manage waste.

This research aims to demonstrate the importance of motivation in order to be happy. The research question is: How are motivation and happiness linked? Our study considers several related aspects – from sports to oral health to the Maasai people in Africa. Motivation involves several factors, such as energy, direction, focus and [the right, sustainable] values (being true to oneself). The discussion herein offers a novel perspective on happiness and being happy. This is a qualitative study that includes a literature review and an autoethnographic narrative, a relatively new approach to scientific research. We conclude that autonomy and freedom are essential to one’s happiness, as is being true to oneself – being motivated by one’s intrinsic motivation