Publicações

Impulse buying is something most of us have experienced—walking into a store with no plans to shop and walking out with a bag full of clothes. This study looks closely at what drives that kind of spontaneous behavior, focusing specifically on fashion physical retail in Portugal. The researchers surveyed 411 consumers and used a structural model to analyze how different traits and marketing stimuli influence impulse buying. They looked at factors like sensation seeking, self-identity, shopping motivations (both for pleasure and practicality), how involved people are with fashion, how sensitive they are to price, and how much they’re influenced by store promotions and ambiance. A key part of the study is the role of self-control. The findings show that self-control acts as a kind of filter—helping people resist external triggers like sales promotions or appealing store environments. While fashion involvement, hedonic motives, and price sensitivity directly encourage impulse buying, self-control weakens the impact of other factors. In fact, it completely mediates the effects of store ambiance and promotions. This means that those elements only influence buying behavior when someone’s self-control is low. The study offers valuable insights for fashion retailers. Retailers who want to increase sales should focus on creating enjoyable shopping environments and running sales promotions because these strategies work best with customers who have low self-control. The study deepens our comprehension of impulse buying by showing how motivations interact with environments and internal self-regulation.

This study proposes and tests an integrated model of marketing insight–a brand’s ability to
understand and respond to how consumers think, feel, act, and derive meaning–comprising three
theoretically grounded dimensions: psychological insight (attachment, self-congruity, brand
trust), behavioural insight (habit, participatory behaviours), and creative insight (perceived
creativity, narrative authenticity, symbolic resonance). Each dimension is theoretically mapped
onto one of the three constitutive components of Consumer Brand Engagement (CBE) theory,
ensuring coherence between the antecedent system and the mediating construct. A cross-sectional
consumer survey (N = 462) was analysed using PLS-SEM. All three insight dimensions
significantly predict brand engagement, which in turn predicts loyalty, with the model explaining
79.2% of variance in engagement and 72.7% in loyalty. Critically, the pathway from insight to
loyalty is contingent: creative insight affects loyalty exclusively through engagement (full
mediation; VAF = 54.9%), while psychological and behavioural insights retain significant direct
routes to loyalty (partial mediation), with behavioural insight exhibiting the strongest direct path
(β = 0.480). This contingency finding advances CBE theory by demonstrating that engagement is
not a universal relational intermediary–a nuance that prior fragmented, single-antecedent models
were structurally unable to detect. The study reconceptualises marketing insight as a measurable
antecedent system, empirically differentiates habitual loyalty from engaged loyalty, and provides
managers with a diagnostic framework for balancing psychological, behavioural, and creative
brand strategies across industry contexts including technology brands, fast-moving consumer
goods, and fashion and lifestyle categories.

In the current dynamic work environment, the ability to effectively assess remote work in project management is more crucial than ever. As organizations embrace flexible work arrangements, understanding the nuances of managing remote teams can enhance productivity, collaboration, and overall project success. However, remote work also has some disadvantages in project management, particularly regarding communication, collaboration, engagement, and security. Many project managers are increasingly leading partially or totally remote teams, but they continue to manage them ad-hoc or go by “instinct”. This paper aims to help organizations, project managers, and workers overcome the difficulties and enhance the opportunities linked to remote work. So, this study suggests that the first step should be to assess the main characteristics of remote working using properly validated scales and subsequent actions according to the results. In addition, it presents and characterizes in a single document a set of scales for evaluating remote work (enhancing scientific validation and dimensions), compares their psychometric strength and builds a first selection matrix linking each scale to common remote working strategies. To conclude, introduce a proposal with sequential steps that will help project managers improve the remote work of their teams.

The COVID-19 pandemic intensified concerns about mental health and highlighted the importance of supportive and inclusive human resource practices, particularly in frontline professions. This study examined perceived stress and coping strategies among members of the Portuguese Republican Guard (GNR) and, from a gender-sensitive perspective, assessed whether differentiated human resource practices are needed in military security forces. A quantitative methodology was adopted, based on survey data collected from 383 GNR members across Portugal. Stress levels before and during the pandemic were measured with the DASS-21, and coping strategies were assessed using the Brief COPE scale. The findings show that the GNR personnel experienced significantly higher stress during the pandemic. Higher stress levels were reported by women, personnel with children, those in lower hierarchical positions, and those who feared contracting COVID-19. The most frequently used coping strategies were acceptance, active coping, and planning. Women reported greater use of emotional support and religion and showed a stronger tendency towards emotion-focused and avoidance coping, whereas men relied more on problem-focused coping. Avoidance was the least effective coping style, as it was associated with higher stress levels. These findings support gender-sensitive human resource practices and targeted mental health interventions in military organisations.

This study examines how two forms of financial literacy—objective financial literacy (OFL; demonstrated knowledge of interest rates, inflation, and diversification) and perceived financial literacy (PFL; self-assessed confidence in financial matters)—relate to financial wellbeing through distinct capability pathways, and whether self-regulation conditions these links. We use three nationally representative cross-sections from Portugal (2015, 2020, 2023; N = 3648), a European setting marked by declining objective literacy and constrained market participation. Guided by capability theory, we propose a dual-lane model in which OFL operates through behavioural capability (BC; enacted saving, investing, and planning behaviours) to shape objective financial wellbeing (OFW; resilience, assets, and saving), while PFL operates through perceived capability (PC; financial self-efficacy and perceived control) to shape subjective financial wellbeing (SFW; perceived security, satisfaction, and freedom from financial stress). We also test whether non-impulsive, future-oriented behaviour (NIB) strengthens the associations along the objective lane. Structural equation models provide partial support for the dual-lane model, revealing three asymmetries with implications for European policy: (1) the link between behavioural capability and objective financial wellbeing weakens in 2023, suggesting that macroeconomic conditions can undercut even prudent financial behaviour; (2) perceived financial literacy directly predicts subjective financial wellbeing, but perceived capability does not mediate this association, indicating that financial confidence shapes wellbeing independently of self-efficacy; and (3) non-impulsive, future-oriented behaviour amplifies the association between objective literacy and objective wellbeing in 2015 and 2023 but not in 2020, showing that the benefits of self-regulation are context-dependent. The findings inform financial education and policy across Europe by distinguishing intervention levers for objective versus subjective outcomes and identifying conditions under which behavioural interventions are most effective.