Publicações

Brand evangelism has become an increasingly relevant concept in consumer–brand relationship research, yet existing studies remain fragmented, lacking a structured synthesis of its antecedents, mechanisms, and outcomes. This study conducts a systematic literature review (SLR) to consolidate current knowledge on brand evangelism, identify key thematic clusters, and highlight research gaps. Using the Antecedents, Decisions, and Outcomes and Theories, Contexts, and Methods frameworks, aligned with the Scientific Procedures and Rationales for Systematic Literature Reviews protocol, this review provides a comprehensive understanding of brand evangelism. A bibliometric analysis of 41 articles, supported by thematic mapping, reveals four primary research clusters: brand-centric relational evangelism, green evangelism, social media evangelism, and emotional evangelism. The findings contribute to both theory and practice by offering a structured research agenda and strategic insights for fostering brand evangelism. This study serves as a foundational resource for scholars and practitioners, guiding future research, and managerial applications in brand evangelism.

Projects are important “instruments of change” in realizing this shift toward sustainability in organizations and society. However, the deeper integration of sustainability is reported to be challenging. Current research on sustainable project management is limited in its coverage of the different organizational roles that contribute to the consideration of sustainability in projects, project management and project portfolio management. This paper discusses the contribution of different roles in the project organization, and the permanent organization, to the integration of sustainability considerations, and identifies the necessary interactions between these roles. The study concludes that the integration of sustainability considerations into project and portfolio management, and the subsequent alignment of strategy, portfolio, and projects, relies on the interplay of a number of roles in both the temporary project organizations and the permanent organization.

Cross-Cultural Validation of COSF and LOHAS Scales: Examining Slow Fashion Consumption Behaviors in Portugal and the Czech Republic

The purpose of the paper is (1) to validate and measure the invariance of the COSF and LOHAS scales across countries (Portugal and the Czech Republic) and establish their convergent and discriminant validity, (2) determine the variables that explain perceived customer value, purchase intention, and willingness to pay a price premium, and (3) assess the differences between participants who have and have not already bought slow fashion products. Quantitative data were collected via questionnaire survey between April and October 2024 in Portugal (n = 1728) and the Czech Republic (n = 1652). The positive correlation between the COSF and LOHAS scales suggests that individuals inclined toward slow fashion consumption will likely exhibit broader sustainable and health-conscious lifestyles, integrating sustainable practices into various aspects of their lives, not just in fashion. The findings contribute to understanding the relationships between consumer values (COSF and LOHAS) and purchase behavior, which can inform marketing strategies, especially in the growing slow fashion market. Policymakers and companies in the fashion industry can use these insights to promote sustainability and environmentally conscious consumption. Also, the study reveals significant differences between Portuguese and Czech consumers regarding sociodemographic characteristics and slow fashion consumption behaviors. Marketers can use these insights to tailor their campaigns to specific cultural and demographic groups, adjusting messaging based on income perception, education level, and purchase behavior. Consumer values such as authenticity, equity, and environmental consciousness (COSF and LOHAS) influence purchasing decisions. Slow fashion brands can use this information to develop products that resonate with these values, such as emphasizing sustainable materials, ethical production practices, or local craftsmanship, appealing directly to consumers who prioritize these attributes.

Current understanding of corporate social responsibility (CSR) overlooks the impact of internationalization on CSR practices, as it focuses on specific countries. Hence, this paper systematically reviews the literature to analyze how firms, while internationalizing, find themselves in the need to act upon their CSR practices and implementation, thus going the extra mile. Through an in-depth content analysis of 53 articles, four thematic groups were identified: (1) CSR performance: Institutional differences between home country and host country; (2) CSR Reporting and Emerging Market Multinational Enterprises’ (EM-MNEs) Internationalization; (3) Is CSR an antecedent or outcome of firms’ internationalization in EM-MNEs?; (4) The portrait of CSR in the internationalization of developed country firms. The review highlights factors such as environmental regulations, leadership, and gaining legitimacy in host countries as drivers of stronger CSR during internationalization. However, a key challenge is balancing standardization and adaptation of CSR practices across borders. The paper proposes an integrative framework to guide firms in navigating the complex relationship between CSR and internationalization. Finally, future research avenues may include the study of conflicting stakeholder demands and legitimacy pressures, as well as how CSR efforts can overcome reputational biases.

This article examines the concept of eco-innovation (EI) and its role in achieving sustainable economic growth by integrating environmental and social considerations. It focuses on identifying key practices and relationships that promote EI in supply chains through multi-stakeholder collaboration. By systematically reviewing existing literature, the article highlights the challenges and opportunities of implementing eco-innovative practices. It emphasizes the importance of collaborative networks, including companies, suppliers, universities, governments and civil society, in facilitating EI within supply chains. The findings aim to assist firms and practitioners in comprehending the crucial concepts and relationships related to eco-innovation in supply chains. The article serves as a comprehensive overview of the importance of eco-innovation, the role of collaborative networks and multi-stakeholder engagement and the need to adopt a holistic approach to drive eco-innovative practices in supply chains for sustainable economic growth. Additionally, the article suggests potential areas for future research in this field.