Publicações

Brand love, the most intense relationship between a consumer and a brand, drives valuable outcomes like increased brand loyalty. Sport-related branded entertainment (SRBE) represents a content marketing opportunity to build on brand love and provides a research gap. This research investigates the impact of sport-related branded entertainment on brand love using a mixed-method approach, including a quantitative survey (n = 372) conducted in Austria, followed by a focus group discussion. A structural equation model revealed a positive impact of SRBE on brand love. Furthermore, brand love is positively associated with brand loyalty, spreading positive word-of-mouth, and the willingness to pay a higher price. Results show that it is most effective in the younger, male, and sporty consumers. Finally, the qualitative focus group discussion revealed deeper insights into consumer motivations. SRBE is a valuable content marketing instrument for brand love. Results revealed that it is most effective in the younger, male, and sporty consumers. The impact of SRBE on brand love has been examined for the first time.

This work aims to address whether knowing what dark tourism is (or not) impacts rumination on sadness, self-hatred, hostility, psychological vulnerability, and tourist wellbeing, as well as practices and motivations for dark tourism. A quantitative approach, based on a survey of 993 respondents, reveals that women and more educated participants know more about dark tourism; people who know what dark tourism is have visited more Holocaust museums, sites of human tragedy and natural disasters, concentration camps, and prisons; show more curiosity, need to learn and understand, and need to see morbid things. A model was found showing that gender, age, know/do not know dark tourism, and motivations (curiosity, the need to learn, the need to understand, and pleasure) explained 38.1% of a dark tourism practice index. Most findings also indicate that rumination on sadness, self-hatred, hostility, and psychological vulnerability are associated with darker practices. Greater wellbeing was not found in participants who knew in advance what dark tourism was. Interestingly, participants who visit tragic human sites present higher values in hostility and tourist wellbeing than those who do not. In summary, people who visit more dark places and score higher on negative personality characteristics have higher values of tourist wellbeing.

Purpose
This study aims to unveil within the current academic literature the principal directions in the ethnic entrepreneurship and small business marketing research context.

Design/methodology/approach
An automated literature analysis procedure was undertaken, attempting to cover all literature published on the subject since 1962. A total of 188 articles were analysed using text mining and topic modelling.

Findings
The results show a lack of framing of ethnic entrepreneurship literature outside the narrower scope of migration. Some core themes were found (e.g. network, diversity) around which several other themes orbit, including both related issues to the ethnic factor (e.g. barriers and minorities) and managerial issues (e.g. marketing and production).

Originality/value
Ethnic minority business and small business marketing research has seen a growing number of publications. However, a careful review of existing work is missing.

This study explores the relationships among sport stadium visitors’ experi-
ences, satisfaction, team brand image, and destination image. A text

mining approach was first used to analyse 26,538 individual reviews
from 17 European sport stadiums on TripAdvisor. The online reviews
were then used as input to create a word frequency of each individual
review and construct a structural equation model. Results indicate that
the visitor experience had a strong impact on team brand image and

a moderate effect on destination image. Satisfaction mediated the influ-
ence of the visitor experience on team brand image, but not on destina-
tion image. Team brand image exerted a significant but small impact on

destination image. These findings show that stadium visits impact the

marketing of both host teams and cities. City, leisure and stadium man-
agers should therefore coordinate their efforts to highlight teams as part

of a city’s cultural brand to generate image-based benefits for both.

Consumers are conscious of increasing online purchases and demand sustainable consumption friendly actions. Although there is increasing interest in this topic, the research status, development, and structure of consumer behavior and sustainability in e-commerce research is scarce. This study aims to analyze the intellectual, conceptual, and social knowledge of consumer behavior and sustainability in e-commerce research to generate new understandings. Data from 104 articles were collected from the Scopus database, and a bibliometric analysis was conducted. Results revealed a close relationship between the topic and city logistics, big data analysis, customer engagement, circular economy, online services, and omnichannel retail, showing the different research approaches and the transversal themes related to the topic. This study contributes to the sustainability academic research by identifying trends and suggesting future research topics.