{"id":5112,"date":"2024-03-26T18:21:26","date_gmt":"2024-03-26T18:21:26","guid":{"rendered":"https:\/\/cicee.autonoma.pt\/linha-de-investigacao-1-sustentabilidade-ambiental-e-gestao-de-recursos-naturais-2-2-2-2-2-2-2-2-2-2\/"},"modified":"2026-10-06T06:41:55","modified_gmt":"2026-10-06T05:41:55","slug":"linha-de-investigacao-1-sustentabilidade-ambiental-e-gestao-de-recursos-naturais-2-2-2-2-2-2-2-2-2-2","status":"publish","type":"page","link":"https:\/\/cicee.autonoma.pt\/en\/linha-de-investigacao-1-sustentabilidade-ambiental-e-gestao-de-recursos-naturais-2-2-2-2-2-2-2-2-2-2\/","title":{"rendered":"LINE OF RESEARCH 11 – CORPORATE AND OPERATIONAL BUSINESS STRATEGY"},"content":{"rendered":"

11. CORPORATE AND OPERATIONAL BUSINESS STRATEGY<\/span><\/h1>\n
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Coordination: Ant\u00f3nio Carrizo Moreira<\/span><\/p>\n<\/div>\n

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Report on Scientific Activities and Research Projects 2025\/2026<\/strong><\/h3>\n<\/div>\n
    \n
  • \n

    1.\tResearch Team<\/h3>\n
    \n

    Ant\u00f4nio Carrizo Moreira (coordinator); Jos\u00e9 Magano; M\u00e1rio Coutinho dos Santos; Jorge Mota. Co-authors: Nina Szczygiel, Sara Rebelo, Ign\u00e1cio Lopes, Lu\u00eds Dur\u00e3es Ferreira, Martim Dur\u00e3o, Carla Galindo, Raquel Ariana Pinheiro, Cristina Trigo Cabral, R. Castro, C. F. Canguende-Valentim, L. Gaibor, M. M. Torrinha, T. Magina, L. Grilo, A. F. Chim-Miki, R. A. Costa. Student participation: five FCT scholarship-holding doctoral students integrated into A. C. Moreira’s teams (3rd cycle).<\/p>\n<\/div>\n<\/li>\n

  • \n

    2.\tParticipation of national and\/or foreign researchers or entities<\/h3>\n
    \n

    University of Aveiro \/ GOVCOPP (Manuel Au-Yong-Oliveira, Rui A. Costa, Adriana F. Chim-Miki); Cl\u00e1udia Souza Silva; University of Applied Sciences of the University of Utrecht (Gilbert Silvius); Rey Juan Carlos University (Juan Gabriel Mart\u00ednez-Naval\u00f3n, Vera Gelashvili); Link\u00f6ping University (Lars Witsell); V. Vale; P. D. Silva.<\/p>\n<\/div>\n<\/li>\n

  • \n

    3.\tBrief description of the main work developed<\/h3>\n
    \n

    \u2013 Consumer behavior and marketing: Addiction and flow experience in the purchase of virtual goods in games (IJGCMS); impulse buying in physical fashion retail and self-control (SAGE Open); marketing insight, engagement and brand loyalty (Forum Scientiae Oeconomia); personalization and trust in fashion e-commerce (JTAER).<\/p>\n

    \u2013 Project management: evaluation of remote work (Procedia Computer Science) and entries “Project Management”, “Project Management Competence” and “Project Management Tools” in the International Encyclopedia of Business Management (Elsevier).<\/p>\n

    \u2013 Human resource management: gender differences in stress and coping in military security forces; motivation and happiness (European Review of Business Economics).<\/p>\n

    \u2013 International strategy and marketing (A. C. Moreira, J. Mota and co-authors): intangible assets and SME growth (ISMO); privacy in digital restaurant reviews (British Food Journal); augmented reality in retail (JGIM); Guidance for alliances, performance, and coopetition (Journal of Strategy and Management); book Counterfeit Luxury and Consumption (Routledge, indexed in Scopus) and five chapters on counterfeit luxury consumption and workplace harassment.<\/p>\n

    \u2013 Managerial flexibility and adaptive capital allocation \u2014 behavioral theory (in development).<\/p>\n

    \u2013 Peer review: opinion leadership and influencer audience size; organizational negativity, perceived AI harm, and employee advocacy; AI skills and literacy in project management practice; “Service Born Globals” (International Marketing Review); refugee entrepreneurship (IJMED); heritage, governance, and branding of emerging wine regions (International Journal of Wine Business Research).<\/p>\n<\/div>\n<\/li>\n

  • \n

    4.\tKey objectives achieved<\/h3>\n
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    Nine articles in journals indexed in Scopus\/Web of Science (one accepted, in press), two articles in non-indexed journals (ERBE), one book indexed in Scopus and eight book chapters with international editions; eleven peer-reviewed articles; three international communications.<\/p>\n<\/div>\n<\/li>\n

  • \n

    5.\tPublished works<\/h3>\n
    \n

    Magano, J., Szczygiel, N., & Moreira, A. C. (2026). Impact of Addiction and Flow Experience on the Intention to Purchase In-game Virtual Goods. International Journal of Gaming and Computer-Mediated Simulations<\/em>. Aceite; no prelo.<\/p>\n

    Magano, J., Lopes, I., & Ferreira, L. D. (2026). Impulse Buying in Physical Fashion Retail and the Mediating Role of Self-Control. SAGE Open<\/em>. https:\/\/doi.org\/10.1177\/21582440261464251<\/p>\n

    Magano, J., & Dur\u00e3o, M. (2026). How Marketing Insight Shapes Brand Engagement and Loyalty: An Integrated Model of Psychological, Behavioural, and Creative Antecedents. Forum Scientiae Oeconomia<\/em>, 14(2), 87\u2013111. https:\/\/doi.org\/10.23762\/FSO_VOL14_NO2_5<\/p>\n

    Magano, J., & Rebelo, S. (2026). Trust-First Personalization in Fashion E-Commerce: An Association-Based Model Linking Perceived Personalization, Surveillance, Privacy-Violation, and Purchase Intention. Journal of Theoretical and Applied Electronic Commerce Research<\/em>, 21(5), 139. https:\/\/doi.org\/10.3390\/jtaer21050139<\/p>\n

    Galindo, C., Silva, C. S., & Magano, J. (2026). Evaluating Remote Work in Project Management. Procedia Computer Science<\/em>, 278, 1729\u20131737. https:\/\/doi.org\/10.1016\/j.procs.2026.03.164<\/p>\n

    Pinheiro, R. A., Szczygiel, N., & Magano, J. (2026). Gender Differences in Stress and Coping Among Military Security Forces: Implications for Human Resources Management. European Review of Business Economics<\/em>, V(2), 21\u201346. https:\/\/doi.org\/10.26619\/ERBE-2026.5.2.2<\/p>\n

    Au-Yong-Oliveira, M., Cabral, C. T., & Magano, J. (2025). From Sports to Oral Health to the Masaai People in Africa \u2013 An Autoethnographic Account on Motivation and Happiness. European Review of Business Economics<\/em>, V(1), 95\u2013110. https:\/\/doi.org\/10.26619\/ERBE-2025.5.1.6<\/p>\n

    Magano, J., & Silva, C. S. (2026). Project Management. In International Encyclopedia of Business Management<\/em>. Elsevier. https:\/\/doi.org\/10.1016\/B978-0-443-13701-3.00270-X<\/p>\n

    Silva, C. S., & Magano, J. (2026). Project Management Competence. In International Encyclopedia of Business Management<\/em>. Elsevier. https:\/\/doi.org\/10.1016\/B978-0-443-13701-3.00272-3<\/p>\n

    Silva, C. S., & Magano, J. (2026). Project Management Tools. In International Encyclopedia of Business Management<\/em>. Elsevier. https:\/\/doi.org\/10.1016\/B978-0-443-13701-3.00273-5<\/p>\n

    Castro, R., & Moreira, A. C. (2026). Intangible assets and SME growth under post-pandemic uncertainty: Evidence from high-tech industries. International Studies of Management & Organization<\/em>, 1\u201317. https:\/\/doi.org\/10.1080\/00208825.2026.2708174<\/p>\n

    Mart\u00ednez-Naval\u00f3n, J. G., Gelashvili, V., Moreira, A. C., & de Matos, N. (2026). Digital restaurant reviews and perceived privacy: a comparative study of Google Maps and TripAdvisor in the foodservice sector. British Food Journal<\/em>, 128(7), 2697\u20132717. https:\/\/doi.org\/10.1108\/BFJ-08-2025-1048<\/p>\n

    Gary, J., Xixing, Z., Gu, Y., & Moreira, A. C. (2026). Augmented Reality in Retail Technical and Emotional Factors After Experience: E-commerce Consumption Decision. Journal of Global Information Management<\/em>, 33(1), 1\u201360. https:\/\/doi.org\/10.4018\/JGIM.394246<\/p>\n

    Mota, J. H., Chim-Miki, A. F., Moreira, A. C., & Costa, R. A. (2026). Alliance orientation and firm financial performance: Industry-specific and crisis effects. Implications for coopetition dynamics. Journal of Strategy and Management<\/em>, 19(2), 114\u2013132. https:\/\/doi.org\/10.1108\/JSMA-07-2024-0176<\/p>\n

    Canguende-Valentim, C. F., Moreira, A. C., & Vale, V. (Eds.) (2025). Counterfeit Luxury and Consumption<\/em>. Routledge. ISBN 978-100-350-729-5. https:\/\/doi.org\/10.4324\/9781003507925<\/p>\n

    Canguende-Valentim, C. F., & Moreira, A. C. (2025). Purchase intention of counterfeit luxury goods. A look based on risk perception theory. In Counterfeit Luxury and Consumption<\/em> (pp. 191\u2013208). Routledge. https:\/\/doi.org\/10.4324\/9781003507925-13<\/p>\n

    Canguende-Valentim, C. F., & Moreira, A. C. (2025). Purchase intention of counterfeit luxury goods. Perspectives on the Portuguese market. In Counterfeit Luxury and Consumption<\/em> (pp. 175\u2013190). Routledge. https:\/\/doi.org\/10.4324\/9781003507925-12<\/p>\n

    Canguende-Valentim, C. F., Moreira, A. C., & Jungo, J. F. (2025). Anti-Counterfeiting Luxury Management. In Counterfeit Luxury and Consumption<\/em> (pp. 125\u2013134). Routledge. https:\/\/doi.org\/10.4324\/9781003507925-7<\/p>\n

    Canguende-Valentim, C. F., Moreira, A. C., & Vale, V. (2025). Introduction. In Counterfeit Luxury and Consumption<\/em>. Routledge. https:\/\/doi.org\/10.4324\/9781003507925-1<\/p>\n

    Gaibor, L., Torrinha, M. M., Grilo, R., Magina, T., & Moreira, A. C. (2026). Beyond the glass ceiling: Unveiling the layers of workplace harassment faced by women. In M. Valeri (Ed.), How to Break Barriers in Organizations to Encourage Inclusiveness<\/em> (pp. 1\u201322). Cambridge Scholars Publishing.<\/p>\n<\/div>\n<\/li>\n

  • \n

    6.\tDissemination of results<\/h3>\n
    \n

    Grilo, L., & Moreira, A. C. (2026). Consumo de marcas de cremes de rosto: Valor percebido e qualidade da rela\u00e7\u00e3o com a marca. XXXV Jornadas Hispano-Lusas de Gesti\u00f3n Cient\u00edfica, Universidad de Salamanca, 21\u201324\/1\/2026.<\/p>\n

    Ferreira, M. L., Costa, R., Mota, J., Moreira, A. C., & de Alexandre, M. (2026). From fragmentation to collective identity: heritage, governance, and branding in emerging wine regions. XXXV Jornadas Hispano-Lusas de Gesti\u00f3n Cient\u00edfica, Universidad de Salamanca, 21\u201324\/1\/2026.<\/p>\n

    Evangelista, A., Pimentel, C., & Moreira, A. C. (2025). World Class Manufacturing Implementation in European Industries. ICOPEX2025, ISEP, Porto, 8\u201310\/9\/2025.<\/p>\n<\/div>\n<\/li>\n

  • \n

    7.\tConferences and Seminars held at UAL<\/h3>\n
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    No specific seminars along these lines were held during the period.<\/p>\n<\/div>\n<\/li>\n<\/ul>\n

    \n

    \u00a0\u00a0<\/strong><\/h3>\n

    Plan 2025\/2026<\/strong><\/h3>\n<\/div>\n
      \n
    • \n

      1.\tResearch Team<\/h3>\n
      \n

      Ant\u00f3nio Carrizo Moreira (coordinator); Jos\u00e9 Magano; M\u00e1rio Coutinho dos Santos; Jorge Mota. Student participation: five doctoral students with FCT scholarships integrated into A. C. Moreira’s teams (3rd cycle); Mariana Mendes and Sara Rebelo, doctoral students at Rey Juan Carlos University (Madrid), supervised by Jos\u00e9 Magano as principal investigator of CICEE-UAL, from October 2026 (3rd cycle). Specific seminars on this line of research were held during the period.<\/p>\n<\/div>\n<\/li>\n

    • \n

      2.\tProjects to be developed and main objectives<\/h3>\n
      \n

      \u2013 Marketing and consumer behavior (Jos\u00e9 Magano): completion of the review of the articles “Size matters less when voices matter more” (opinion leadership and audience size of influencers, Telematics & Informatics), “What Does ‘Woke’ Mean?” (Generation Z attitudes towards corporate activism, Corporate Reputation Review) and “Recalibrating the marketing curriculum” (Education + Training); new partnerships with Jelena Filipovic (University of Belgrade) and Emmanuel Mogaji (Keele Business School).<\/p>\n

      \u2013 Project management and human resources: “Augmented Intelligence From Below” (AI skills and literacy in project management practice, Project Leadership & Society) and “People, Not Algorithms?” (organizational negativity, perceived harm from AI and employee advocacy, International Journal of Human Resource Management), under review.
      \u2013 Strategy, international marketing and entrepreneurship (Ant\u00f3nio Carrizo Moreira): continuation of joint projects and doctoral supervisions, maintaining the pace of publication in Scopus\/Web of Science journals \u2014 with Rafael Castro (SME management in adverse macroeconomic contexts), Ana In\u00eas (“Service Born Globals”, under review in the International Marketing Review), Marcel Barreto (digital transformation; article submitted to Digital Business) and Leonor Ferreira (female entrepreneurship; emerging wine regions \u2014 article under review in the International Journal of Wine Business Research, with Jorge Mota and Rui Costa).<\/p>\n

      \u2013 “The Recursive Regeneration of Managerial Flexibility: How Capital Allocation Shapes Adaptive Firm Evolution” \/ “A Dynamic Theory of Adaptive Firm Evolution” (Coutinho dos Santos, Silva and Mota): behavioral theory in which managerial flexibility converts financial slack, real options and dynamic capabilities into adaptive capital allocation; submission planned for the Journal of Management Studies.
      Objectives: to publish the articles under review, to submit the article on managerial flexibility, and to initiate the two doctoral dissertation guidelines in partnership with Rey Juan Carlos University.<\/p>\n<\/div>\n<\/li>\n

    • \n

      3.\tActivities in partnership with national and\/or foreign entities<\/h3>\n
      \n

      Rey Juan Carlos University, Madrid (doctoral supervision; Antonio S\u00e1nchez-Bay\u00f3n; Juan Gabriel Mart\u00ednez-Naval\u00f3n; Vera Gelashvili); Link\u00f6ping University (Lars Witsell); ESIC, Madrid (Francisco Javier Sastre Segovia); University of Aveiro \/ GOVCOPP (Manuel Au-Yong-Oliveira, Rui A. Costa, Mara Madaleno); University of Belgrade (Jelena Filipovic); Keele Business School (Emmanuel Mogaji); P. D. Silva.<\/p>\n<\/div>\n<\/li>\n

    • \n

      4.\tSchedule<\/h3>\n
      \n

      Oct. 2026: Start of doctoral supervisions for Mariana Mendes and Sara Rebelo (Rey Juan Carlos University).
      Sept. 2026 \u2013 Feb. 2027: Response to reviews of articles under review (including International Marketing Review, IJMED, and International Journal of Wine Business Research); definition of partnerships with Belgrade and Keele.
      Mar. \u2013 Aug. 2027: Submission of the article on managerial flexibility to the Journal of Management Studies; publication of accepted articles.<\/p>\n

      Expected completion date: August 31, 2027.<\/p>\n<\/div>\n<\/li>\n

    • \n

      5.\tMain results\/expected outputs<\/h3>\n
      \n

      Eleven articles under review in journals indexed in Scopus\/Web of Science; two articles submitted or to be submitted (managerial flexibility; Digital Business); doctoral dissertation guidelines in progress (5 FCT scholarship recipients) and two new guidelines initiated at Rey Juan Carlos University; two new international partnerships under exploration.<\/p>\n<\/div>\n<\/li>\n<\/ul>\n


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      11. CORPORATE AND OPERATIONAL BUSINESS STRATEGY Coordination: Ant\u00f3nio Carrizo Moreira Report on Scientific Activities and Research Projects 2025\/2026 1. Research Team Ant\u00f4nio Carrizo Moreira (coordinator); Jos\u00e9 Magano; M\u00e1rio Coutinho dos Santos; Jorge Mota. Co-authors: Nina Szczygiel, Sara Rebelo, Ign\u00e1cio Lopes, Lu\u00eds Dur\u00e3es Ferreira, Martim Dur\u00e3o, Carla Galindo, Raquel Ariana Pinheiro, Cristina Trigo Cabral, R. Castro, […]<\/p>\n","protected":false},"author":45,"featured_media":0,"parent":0,"menu_order":20,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":"","_members_access_role":[],"_members_access_error":""},"class_list":["post-5112","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/cicee.autonoma.pt\/en\/wp-json\/wp\/v2\/pages\/5112","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cicee.autonoma.pt\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/cicee.autonoma.pt\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/cicee.autonoma.pt\/en\/wp-json\/wp\/v2\/users\/45"}],"replies":[{"embeddable":true,"href":"https:\/\/cicee.autonoma.pt\/en\/wp-json\/wp\/v2\/comments?post=5112"}],"version-history":[{"count":1,"href":"https:\/\/cicee.autonoma.pt\/en\/wp-json\/wp\/v2\/pages\/5112\/revisions"}],"predecessor-version":[{"id":6257,"href":"https:\/\/cicee.autonoma.pt\/en\/wp-json\/wp\/v2\/pages\/5112\/revisions\/6257"}],"wp:attachment":[{"href":"https:\/\/cicee.autonoma.pt\/en\/wp-json\/wp\/v2\/media?parent=5112"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}